>Lara Rawa is the Chief Executive Officer (CEO) of Eventi Cocktails. A graduate of Law from the University of Lagos, she holds a Masters in International Business Law from Queen Mary University of London. Lara, who is currently studying for an MBA at the Lagos Business School, is a master bartender and certified mixologist. She is the first female Tales Attaché in Nigeria, an honour conferred on her by the Tales of the Cocktails in New Orleans, Louisiana, U.S. The founder of Lagos Cocktail Week, she is a recipient of many awards for her notable accomplishments in this industry. In this interview, she tells TOBI AWODIPE why she left legal practice to pursue her passion, her plan to raise the next generation of mixologists and how the country can benefit immensely from developing the cocktail industry for export.
You’re a legal practitioner, master bartender and certified mixologist. What is the intersection between both sectors for you?
For me, law and mixology intersect in the discipline, creativity and attention to detail required in both fields. The legal profession honed my analytical skills, problem-solving abilities, and a structured approach to handling business. As a mixologist, I apply those same principles — understanding the complexities of ingredients, balancing flavours, and curating a sensory experience for clients. Both careers demand innovation and the ability to adapt quickly to changing circumstances. Ultimately, they share a foundation of passion and dedication to craft and excellence.
Tell us about being a full-time entrepreneur and the process that led you to starting this business. What informed this decision?
To be honest, I never imagined I was going to become a full-time entrepreneur. The decision was born out of my desire for creative freedom and a deep love for the cocktail culture. EventiCocktails began as a passion project, and over time, it evolved into a full-fledged business.The decision to start my own business was informed by the growing demand for high-quality cocktail services and the opportunity to carve a niche in the Nigerian event industry. I saw the potential to introduce people to the artistry of mixology and elevate the cocktail experience at events. It was a risk, but one rooted in my belief that I could create a lasting impact in the industry.
You are also the first female Tales Attaché in Nigeria. What does this mean for you and for other women considering this field?
Being the first female Tales Attaché in Nigeria was indeed an honour by the Tales of the Cocktails New Orleans. However, I am now a spirited award committee member representing Middle East and Africa. It signifies progress and recognition for Nigeria and Nigerians in the cocktail and beverage industry. As a female mixologist in a male dominated industry, it’s a chance to inspire and empower other women to pursue their passion in mixology, hospitality or any field they aspire to. It demonstrates that women can break boundaries, lead and make significant contributions to this industry. I hope my journey encourages more women to step into this space with confidence and creativity.
You have been organising the Lagos Cocktail Week festival for some years now. How much would you say this yearly event has influenced and impacted this industry?
I would say it has been a game-changer for the cocktail industry in Nigeria. Over the years, it has brought together mixologists, bartenders, brands and consumers, fostering a deeper appreciation for the craft of mixology. The festival has not only elevated the standards of cocktail-making but also provided a platform for local talent to shine. It has contributed to the growth of the cocktail culture by introducing new trends, techniques and products to the market. The impact has been profound in terms of educating consumers and professionals alike and helping to put Nigeria on the map in the global cocktail scene.
What are some innovations you brought to bear this year?
This is the 10th year and we focused on education which is the core of every great innovation and by empowering our community with knowledge, we are innovating and pushing this industry forward. This year, we partnered with the Wines and Spirits Education Trust (WSET), an awarding body and registered charity devoted to the development and delivery of qualifications and courses in wines, spirits, beers and sake as our official education partner. They awarded five scholarship slots to some of the delegates at the LCW Seminar which was held on October 17, 2024, at the Balmoral Convention Centre, Federal Palace Hotel in Lagos. We sought to build a bridge between creativity and expertise, ensuring that every participant, whether a consumer or a professional, left more informed and inspired to innovate in their craft.
Beyond Nigeria, how can the country tap into and benefit immensely from the evolving landscape of the African cocktail scene?
The African cocktail scene is extremely vibrant and filled with untapped potential and to truly benefit from it, we must embrace collaboration and innovation. African ingredients are diverse and offer unique flavour profiles that can distinguish our cocktails on a global stage. By promoting local products and incorporating them into our creations, we can export African cocktail culture internationally to earn foreign exchange.
Additionally, we should invest in training and development for mixologists across the continent to ensure they are equipped with world-class skills. Partnerships with international brands and festivals can also help elevate African cocktails to new heights, creating opportunities for cross-cultural exchange.
Like all industries in Nigeria, the beverage industry is not exempted from the challenges businesses are facing. How are you surmounting these issues?
The challenges in the beverage industry, from economic instability to supply chain disruptions are significant. However, we in particular, are focusing on adaptability and innovation to navigate these hurdles. We’ve diversified our offerings as well as included more local and readily available ingredients to mitigate the impact of importation challenges. We also emphasise excellent customer service and consistently deliver memorable experiences, which has helped retain client loyalty. Additionally, we are continuously seeking new solutions to maintain our standards in the face of adversity.
What are some positive changes you are looking to propagate in this sector going forward?
One of the key changes I’m advocating for is the professionalisation of the mixology industry in Nigeria. This includes structured training programmes and certifications to ensure that bartenders and mixologists are recognised for their skill set. I also want to see more inclusion of women in leadership roles within the industry. Beyond that, sustainability is an area I’m passionate about. We need to move towards more environmentally conscious practices, from reducing waste to sourcing sustainable ingredients. These changes will not only elevate the industry but also align with global standards and practices.
Tell us some of the ways you are fostering the next generation of women mixologists?
While I have been actively involved in speaking at seminars and participating in panels to inspire and educate the next generation of women mixologists, I recognise that personal mentorship plays a crucial role in fostering growth. For the 10th year of LCW, I’m excited to begin a formal mentorship programme tailored specifically for women in the industry. This initiative will provide direct guidance, hands-on experience and one-on-one coaching to help women not only refine their craft but also build their confidence and leadership skills. My goal is to create a supportive space where women can thrive and excel in the world of mixology.
